Brand guidelines · version 1.0

One character, one mark, one accent.

The symbol is the head of the DEVLPR character, built as a volume: a housing with a top light, two side modules with their own light edge, two amber light fields and a ground shadow. This document defines construction, variants, colours, typography, motion and language, and holds every file for download.

Construction and clear space

Symbol

All measurements derive from the head height S. Clear space is 0.5 S on every side; no text, no rule, no image edge sits inside it.

HeadS × S, radius 0.30 S Side modules0.17 S × 0.36 S, top 0.32 S Overall width1.46 S Eyes0.10 S × 0.30 S, top 0.36 S Eye spacingCentre plus minus 0.19 S Top light0.80 S × 0.30 S, top 0.07 S Ground shadow0.90 S wide, 0.10 S lower Clear space0.50 S

Minimum sizes

Volume from 32 px

64 px volume

40 px volume

32 px limit

24 px flat

16 px favicon

Below 32 px head height the volume loses its depth; the top light and shadow smear. Use flat there, no exceptions. In print, 6 mm head height is the minimum.

Four variants

Volume is primary

Volume Primary

Screen, video, presentation. Always with the ground shadow, always from 32 px.

Flat Two colours

Small sizes, stamps, embroidery, screen print. Ink plus amber, no effects.

Mono One colour

Engraving, embossing, blind material. The eyes are a cut-out, not a colour.

Negative On light

Only on surfaces lighter than paper. Head in ink, eyes stay amber.

Lock-up and wordmark

JetBrains Mono 700

DEVLPR.

Horizontal, standard. Gap 0.34 S

DEVLPR.

Vertical, only when horizontal will not fit

DEVLPR.

Tracking 0.18emDot at minus 0.14em

Wordmark alone, never without the dot

Misuse

Six hard rules

Not

distort it

Not

rotate it

Not

recolour it

Not

switch off the eyes

Not

box it in

Not

place it on a busy background

Colours

Click copies the hex

Amber is the only accent. No second accent, no gradients on surfaces, no glow effects except on the eyes of the symbol.

Typography

Two typefaces

JetBrains Mono

Headline 600

Navigation and buttons 500

Body 400, line height 1.65, ink at 60 to 80 percent. Carries every explanation on the page.

Quiet asides 300

Eyebrow, tracking 0.3em

BubbledotICG-FinePos Digits and codes only

01 02 03

S/01 B/01 A/01

The font carries no umlauts. German headlines therefore never run in Bubbledot but in JetBrains Mono 600 with tracking minus 0.02em. This rule is not negotiable; one missing ä in a heading tips the whole page over.

Test glyphs in JetBrains Mono: ä ö ü Ä Ö Ü ß

Motion and language

One easing for everything

Three keyframes, 0.8 s

Easingcubic-bezier(0.16, 1, 0.3, 1) fade-up30 px from below, opacity 0 to 1 fade-inopacity only, for video surfaces scale-in0.95 to 1, for cards Stagger0.15 s, five elements per section at most Reduced Motionno motion, content visible immediately

Language

01Address the reader directly as you, including in error messages and forms.

02No dashes in visible copy, alt text or meta tags. Use a comma, a full stop or a colon instead.

03Always the audit, never an audit, when referring to our product.

04No prices on the site, no invented numbers.

05Always name the sources: PwC, Deloitte, McKinsey, KPMG, BCG, Bitkom, Fraunhofer.

Tagline

The AI audit that makes your automation potential measurable.